The reason I'd want to span it over 3 days, starting on a Friday night with the beginner/early card matches, is because we'd plan on certain hours being "peak hours" where there's a faster pace. I don't know, maybe off the top of my head we'll say Friday night at 6pm PST will begin the PPV and it will be considered peak hours until maybe midnight or maybe even 2am. During peak hours, matches go up at a quicker pace and a lot of people would be online to interact because they would have known well in advance what the peak hours for Friday are.

Saturday, same idea... people can reply to match threads with comments and threats in character but actual interacting isn't going on so much during the day. Maybe one match would be posted during the off hours. Then Saturday night when peak hours hit, we go back to the faster pace of matches every X amount of hours. We'd probably get 3 to 5 matches covered during peak hours on each of the 3 nights.

Today for example I'm looking forward to the next part of the PPV. I know tonight will be fun because a lot of others are waiting too. We've pretty much got our peak hours for day 2 of a weekend PPV starting right here in a few hours.