I agree with this completely. I do think one of the jobs of the GM's should be to help push storylines/feuds as well as make sure that guys are not accepting matches that they shouldn't. I'll use myself as an example. A few weeks ago I accepted a match with Haden Oliver Thomas, a crown defense match. It was Haden's first match ever. Clearly I was an idiot becuase accepting that match sets a bad precedence, one that at the time I did not even consider. This isn't to say that people shouldn't be free to make challenges/accept matches that they want, but a GM should be there to oversee and make sure everything is A-Ok.

To that end, until very recently, I went 3.5 months without having a feud with anyone. I just had matches with random people. Sure there were times when there were heated exchanges IC with guys like Duke, Santos and Gilmour but none of that resulted in a feud. I think one of the jobs a GM should have is helping to set up feuds. Talk to some of the people on the roster that you know have been around a bit and haven't gotten anything really going story wise/feud wise and maybe try and match them up with someone of similar circumstance.

It does seem like overall the fed is lacking any feuds and while that ultimately should be on the various characters and handlers here, it can't hurt to have some oversight and even help from the upper level folks.

Just some thoughts.