I consider myself to be pretty damn good at story telling, but we all started somewhere. I read people like Doc D'Ville, Theo Pryce, etc. Now we have more guys who have great story like Jim Caedus and Jack Cain. If you want to learn how to improve your story telling, take note of whoever's consistently at the top of the card- they have to be doing something right, they have to win matches to be there. Study those people's RPs, you'll pick up on things they do, such as fleshing out scenes and coming up with storylines for your RPs.